SmartSweets: The Compelling Case of the Gummy Bear Pitch

On Thursday, September 28th, my client Tara Bosch goes on the season premiere of Dragon's Den to pitch her company SmartSweets. SmartSweets is already a remarkable success story. And they have a great pitch (full disclosure - I was part of the team that crafted it), with thoughts in their deck that every startup could [...]

Is your pitch signal or noise? In conversation with investor / entrepreneur Mark How.

Mark How has been part of the tech community - launching startups, investing in companies, pitching relentlessly - for 20 years. It seemed only natural to ask him what sets a good pitch apart from a bad one. We had a lively conversation that covered everything from staggering stats (if that investor seems rude, try [...]

Create a Pitch Story That Moves Investors

At the end of the day, a great pitch is a great story. It gives a product meaning, it relates the trials and tribulations of the product's creator, and it turns disaffected investors into eager participants. Unfortunately, there aren't many great pitches out there. Instead, most of us plod through features and benefits while our [...]