Want killer presentation skills? Ask Aristotle.

2500 years ago, Aristotle had a profound insight on presentation skills. Great pitches were essentially comprised of three elements - ethos, pathos, and logos. Ethos – Ensuring you’re seen as a credible expert on the subject Pathos – Creating a bond between yourself and the audience Logos – Substantiating your pitch with facts Like so [...]

The key to a great speech? Keep it simple.

There are many things that can go wrong enroute to a great speech. Complexity is one of the most common bugbears. Allow me to illustrate. A few years back, I asked a former boss to give me some unvarnished feedback. I wanted to know how to describe my strengths in a way that would make [...]

How Donald Trump can help your presentation

Donald Trump lies. He bullies. He drags the conversation into the gutter. And his followers don’t care. Believe it or not, Donald Trump’s behaviour in the GOP nomination race carries a strong lesson for presenters trying to communicate effectively. Ignore this lesson at your peril. Donald Trump presents himself as someone his fans can believe [...]

How to create your ultimate pitch? Why not simply ask?

I help people create killer pitches and presentations. So naturally, clients ask me what to put in their pitch to really make it sing. A few years ago, a younger and more insecure me would’ve jumped right in with myriad suggestions on hooks, promises and structure. Happily, the older and wiser me has done away [...]

The story of Your Ultimate Speech. Marc Stoiber’s interview with Alison Donaghey

Today, I had the pleasure of telling the Your Ultimate Speech story to a wonderful podcaster, Alison Donaghey. We covered a raft of topics: The growing importance of speechcraft in the corporate world, Why advertising is losing in credibility as presentations by leaders is given more credence, How many slides should be in the ideal [...]

Why you need a personal pitch

A few years ago, I got some terrific advice from a friend when I parted ways with my employer. The friend said my first concern was to own my story. What he meant, in essence, was that I needed to create a story that described my actions in a way that anyone could understand, and [...]

A great presentation starts with listening

I created a company to help entrepreneurs do effective pitches, so I’ve seen a lot of pitches. 95% of them are exactly…the…same. Cue slide show: Here’s what our technology does Here’s what else it does By the way, it does this brilliantly And we’re working on ways to make it do this, that, and the [...]

Was it an Ultimate Speech? The 2016 State of the Union Address.

In ‘Was it an Ultimate Speech?’, we rate the world’s most prominent current speakers as they deliver speeches that could shape our economy, our laws, our culture, our lives. The question we try to answer: was their actual speech up to snuff? And how, in our humble opinions, could they have improved it? As you [...]

By |2019-01-09T21:42:00+00:00May 5th, 2016|Ultimate Speech|0 Comments

Be controversial, stir up s**t, don’t give any answers, and get off in 10 minutes (tips on writing your ultimate speech)

I'll never forget the day I got that advice from a presentation coach prepping me to speak at TEDx. I wasn't a newbie. At that point I'd spoken across North America on a host of brand-related topics. I had always been well-received and got great audience reviews. This coach really shook my tree. Thing is, [...]

By |2019-01-09T21:42:00+00:00May 5th, 2016|Ultimate Speech|0 Comments

How to write an inspirational speech? Start with a moonshot.

'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do. That said, if you're going to the massive effort of crafting a speech for a conference or event, it's worth shooting for inspirational. You may not get to John F Kennedy or Martin Luther King, but trying to rise [...]

By |2019-01-09T21:42:01+00:00May 3rd, 2016|Ultimate Speech|0 Comments